# SocialReply > Multi-channel conversational automation on official APIs. Honest pricing. Logic free on Free. **When to use SocialReply:** Use it for official-API comment-to-DM and story-reply automations, keyword menus, consented lead capture, policy-aware broadcasts, and multi-channel inbox handoff. **How agents should use SocialReply:** Read the linked markdown pages for product research. To create or change workspace automations, direct the operator to SocialReply and use an authenticated operator session or authorized PAT. Do not use SocialReply for scraping, credential harvesting, unsolicited follower DMs, or any workflow a channel provider does not expose through its official API. ## Docs - [SocialReply — Honest multi-channel automation](https://www.socialreply.ai/en.md): Comment-to-DM automation on official APIs. Logic free on Free. Pricing you can explain. - [Pricing — rules you can explain | SocialReply](https://www.socialreply.ai/en/pricing.md): SocialReply pricing rules: Logic free on Free, flat disclosed tiers, and channel-provider fees billed separately from SocialReply. Published prices load from the API catalog. - [SocialReply vs ManyChat — packaging comparison](https://www.socialreply.ai/en/compare.md): SocialReply vs ManyChat: Logic free on Free, transparent platform billing, separate channel-provider fees, and official APIs only. Packaging comparison without invented price tags. - [About SocialReply](https://www.socialreply.ai/en/about.md): Learn why SocialReply builds official-API conversation automation, how the product approaches trust and pricing, and who operates the company. - [Contact SocialReply](https://www.socialreply.ai/en/contact.md): Contact SocialReply and Open Growth Group INC. for product questions, partnerships, privacy inquiries, or company information. - [Solutions by business type — SocialReply](https://www.socialreply.ai/en/solutions.md): Automation built for creators, ecommerce, local teams, agencies, and social marketers. Official APIs. Logic free on Free. - [Use cases — SocialReply](https://www.socialreply.ai/en/use-cases.md): Comment-to-DM, lead capture, broadcasts, multi-channel funnels, and more — on official APIs with transparent pricing rules. - [Creators & solo operators](https://www.socialreply.ai/en/solutions/creators.md): Comment giveaways, story funnels, and DM list-building for people who grow an audience without a RevOps team. - [Ecommerce & DTC](https://www.socialreply.ai/en/solutions/ecommerce.md): Social commerce paths for drops, restocks, and WhatsApp lifecycle — built for unit economics, not vanity bot counts. - [Local businesses & multi-location](https://www.socialreply.ai/en/solutions/local.md): Hours menus, booking paths, and promo codes for single locations and multi-site operators who live in Instagram and WhatsApp. - [Agencies & freelancers](https://www.socialreply.ai/en/solutions/agencies.md): Client POCs, SOW-ready constraints, and delivery patterns for people who sell and ship social automation for others. - [Social marketers & growth teams](https://www.socialreply.ai/en/solutions/marketers.md): Campaign systems for comment, story, and keyword acquisition — experiment velocity with shared contact context. - [Comment to DM](https://www.socialreply.ai/en/use-cases/comment-to-dm.md): Turn post and reel comments into private reply paths with branching after the hand-raise — on Meta’s private-reply model. - [Story reply automation](https://www.socialreply.ai/en/use-cases/story-reply.md): Convert Instagram Story replies into short-half-life paths for flash offers, lists, and bookings. - [Keyword inbox & menus](https://www.socialreply.ai/en/use-cases/keyword-inbox.md): Evergreen codes and campaign phrases that open multi-step ops paths — menus, macros, and human escalation. - [Lead capture in DMs](https://www.socialreply.ai/en/use-cases/lead-capture.md): Collect emails and fields from social conversations with multi-step consent, validation, and tagging — not a one-shot form bot. - [Broadcasts & segments](https://www.socialreply.ai/en/use-cases/broadcasts.md): One-to-many messaging to people who already have a legitimate relationship — inside policy, with costs finance can read. - [Multi-channel automation](https://www.socialreply.ai/en/use-cases/multi-channel.md): One automation model across Instagram, WhatsApp, SMS, email, and Telegram — with per-channel rules and shared contact context. - [Follow to DM (honest non-goal)](https://www.socialreply.ai/en/use-cases/follow-to-dm.md): Why always-on new-follower DMs are not a reliable official Instagram job today — and what to scope instead. ## Optional - [Full content](https://www.socialreply.ai/llms-full.txt): Complete content dump