Social conversations that defend contribution margin.
DTC teams do not need another chatbot vanity metric. They need comment-driven demand capture, messaging costs finance can read, and funnels that survive a product drop without becoming an invoice surprise.
No card. Condition, Randomizer, Smart delay and Actions are free on every plan.
Overview
Ecommerce messaging fails when merchandising, lifecycle, and finance cannot agree on what a conversation costs or converts. This page is for brands that sell inventory through Instagram and messaging: drops, restocks, story offers, abandoned intent, and post-purchase updates. Ranking intent is social commerce operations — contribution margin, drop readiness, channel cost visibility — not a generic automation pitch.
Who this page is for
Growth, lifecycle, CRM, and social commerce owners at DTC brands — plus freelancers who run those funnels for a brand.
You will recognize this if:
What breaks today
Social commerce dies on opaque costs and linear drop paths.
A drop that cannot wait, qualify, or split offers becomes a stampede of identical replies. Merchandising needed a system; they got a megaphone.
WhatsApp and SMS are real costs next to COGS. When fees hide in prepaid balances, lifecycle cannot defend CAC and finance cannot forecast a peak week.
Billing traps that punish list growth train teams to stop running the funnels that convert.
How a DTC team stands up a social commerce path
From channel connect to a measurable drop or restock journey finance can still read.
Commercial outcomes for brands that sell
What merchandising and finance both recognize as progress.
Drop paths that can wait and qualify
Restock delays, eligibility, and offer tests are part of the journey.
Readable message economics
WhatsApp and SMS can sit as their own lines in campaign ROI.
One contact spine across channels
Tags and history follow the shopper from Instagram intent into WhatsApp or email.
Brand-safe integration posture
Clean adapters reduce scraper drama during security review.
Support posture for peak weeks
When channels wobble mid-campaign, response targets and playbooks matter as much as the flow builder.
Stakeholder pages stay out of this narrative
Competitive matrices and seed-price rules live elsewhere so this page can stay about selling inventory.
What we will not claim
Official APIs onlyEcommerce messaging constraints
Inventory moves inside platform rules. Design drops for those rules.
Questions operators actually ask
Platform structure is the SocialReply tier. WhatsApp template fees and SMS segments are channel-native costs itemized at cost on the same invoice — separate lines, no opaque wallet for those fees.
Yes for path design: Free includes branching so restock waits, eligibility checks, and offer splits ship before procurement. Sending volume and paid-channel fees still follow seed packaging.
Instagram and WhatsApp go through Meta Graph / Cloud API adapters, not scrapers. Brand safety still reviews volume and content policy — we reduce scraper-class risk, not Meta enforcement risk.
No as unlimited free blasting. SMS is Twilio at cost, itemized. Free unlocks Logic for path design; message economics are separate. Budget channel fees the same way you budget paid media.
Overage fairness and cancel-anytime rules are published on /pricing. Exact rates are seed data at signup — marketing never invents hard dollars that go stale in a contract appendix.
Use /compare for Free Logic, wallet, and SLA contrasts without inventing competitor price lists. Use this page for commerce-specific constraints like templates and private-reply limits.
Wire the next drop like a revenue path.
Start free, design a merchandising conversation that can branch, and keep channel costs legible to finance.