Growth systems, not one-message stunts.
Growth teams need campaigns that learn: capture intent, experiment on the path, protect brand voice, and report conversion — not a bot that fires the same line forever.
No card. Condition, Randomizer, Smart delay and Actions are free on every plan.
Overview
Serious social growth is a system: creative CTA → intent event → private path → qualification → conversion → nurture → measurement. This page is for marketers who own that system across Instagram and messaging channels. Ranking intent is campaign architecture and experiment velocity — not a rehash of pricing slogans.
Who this page is for
Social marketers, lifecycle owners, and growth operators who run comment funnels, story campaigns, and keyword-driven acquisition.
You will recognize this if:
What breaks today
Growth stunts do not compound. Systems do.
A campaign that cannot split or wait cannot learn. Every post restarts from zero with the same untested message.
Channel sprawl without shared tags creates attribution fiction. Instagram intent never meets WhatsApp conversion in one record.
Growth hacks that violate platform rules reset months of creative work when enforcement hits.
How growth teams ship a learning campaign
Intent in, experiment on the path, measure, then scale the variant that works.
What growth teams get from a real system
Faster learning loops. Cleaner reporting. Fewer policy landmines.
Experiment velocity on the path
Structural tests ship during the testing window.
Shared contact context across channels
Tags and history survive the hop from social intent to paid messaging.
Creative-matched entry points
Comment, story, and keyword jobs each have dedicated playbooks.
Brand-safe operating posture
Explicit non-goals reduce growth-hack residue in brand reviews.
Measurement beyond raw cells
Argue from conversion and funnel charts, not send volume alone.
Commercial detail on the right pages
Finance → pricing. Procurement matrix → compare.
What we will not claim
Official APIs onlyGrowth constraints that stay true
Sustainable social growth respects platform rules and unit economics.
Questions growth teams ask
Yes. Randomizer and Condition are free Logic nodes — experiment on path structure without waiting on a paid seat for branching. Volume and channel fees still follow seed packaging when you send.
Tags and contact context are shared across adapters in the product model. You are not stitching five bot vendors mid-flight. Confirm live channel availability against the phased roadmap.
No. Core Logic handles branch, wait, and split. AI Step is optional and may be plan-gated due to inference cost. Plan experiments that do not require gated AI if procurement is open.
Itemized channel fees at cost, separate from platform tier structure on /pricing. Do not bury template fees inside “software subscription” when defending CAC.
Not via official APIs as a product promise. Build legitimate entry and windows. See /use-cases/broadcasts and /use-cases/follow-to-dm for policy boundaries.
Use /compare for Free Logic and invoice-shape contrasts. This page is about campaign systems and experiment velocity — not a second copy of the matrix.
Ship the next campaign as a system.
Start free, instrument a path that can learn, and only then spend channel fees on the variant that converts.